mystery shopping uk, mystery shopping, mystery shop, mystery shopper, customer satisfaction, customer satisfaction survey, csi, uk yahoo! mystery shopping uk, mystery shopping, mystery shop, mystery shopper, customer satisfaction, customer satisfaction survey, csi, uk


Mystery Shopping, Customer Satisfaction, Market Research

Mystery shopping, customer satisfaction, market research and intelligence, data entry and fulfilment services are the core services offered by SMBS.

The aim is to provide a level of service that attracts a greater flow of customers, enhances loyalty and increases the likelihood of both purchases and recommendations. The specific objectives of any mystery shopper exercise, whether business or consumer, should include a combination of the following, depending on the type of study involved.

Firstly, to improve the performance, attitudes and behaviour of customer-facing staff in either hospitality, retail or trade outlets, by providing tangible feedback about each sales person's customer handling technique.

Secondly, to check that current promotions are being sold and ensure that special offers are being honoured and adhered to in the way that you intended.

Thirdly, to check that the required standards in and around your outlet premises are being met.

Fourthly, to keep staff 'on their toes' because they are aware of the mystery shopper programme.

Mystery shopping can be carried out by visits, that may involve video recording or audio recording; telephone, which can provide the most cost-effective method of gaining very rapid feedback and is often used to pinpoint problem areas that need to be addressed using the more expensive visits; and postal; or a combination of all these, to help provide a level of service that attracts a greater flow of customers, enhances loyalty and increases the likelihood of both purchases and recommendations.

Market intelligence: the key to success in any business is in identifying the correct objectives and achieving them in the time allocated.

Market research to help you find solutions to problems, as well as to discover what "switches on" both your end customers and also the businesses between you and the end customer.

Customer satisfaction to help compare your own company's perceptions (across all locations including customer-facing sites and head office) against the perceptions of your customers in terms of considerations that are most important to the customer, and how well your company performs against these.

Data Services to help with in-house data entry, brochure circulation or promotion fulfilment requirements. We can turn jobs round quickly, efficiently and cost-effectively. We can do this either as a stand-alone service or as part of a wider remit. Additional bespoke resources to complement your in-house resources or help you obtain the most from your budgets courtesy of our flat, flexible set-up.

To assist you in reaching your objectives, SMBS offers:

Stratagem (SMBS)
Suite C4
Frodsham Business Centre
Bridge Lane
Frodsham
Cheshire UK
WA6 7HN
Tel: +44 (0)1928 735375
Fax: +44 (0)1928 731555
sales@smbs.co.uk
· Accurate, up-to-date, high quality information
· Answers to almost any question
· Complete confidentiality
· Actionable reports to meet your objectives
· Rapid yet realistic timescales
· Dependability and excellent service
· Fixed cost quotations
· Competitive rates
· A real saving in terms of time, money and stress

 © 1997-2004 Ian Sturtivant, MarketChecker